![]() It’s important to note that, unless there is a specific strategy stating otherwise, illustration should be a complementary part of the overall framework of a brand. ![]() These days, they’re investing substantial time and resources into extensive brand illustration systems.Ī brand illustration system is a collection of images with a cohesive mood and style that clarifies a brand’s promise, often with a nod to human experience (humor, hope, irony, etc.). To be clear, companies are going beyond commissioning one-off illustrations that highlight isolated talking points on their websites. Increasingly, illustration is being used to express brand value, especially on the web. Brand designers help businesses reach people by thoughtfully crafting this promise with words, logos, color, and typography. ![]() In many ways, those goofy ads were a precursor to a rapidly growing practice in today’s world of branding.Ī brand is a promise. The style and humor were unmistakable and became essential to the Red Bull message. Remember those old Red Bull commercials from the early 2000s? The animated ones where loosely drawn characters with big noses chugged from a skinny can, grew wings, and merrily fluttered up, up, and away? Of course you do. ![]()
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